Tasks for a Virtual Assistant – Website Maintenance
Simply having a website isn’t good enough anymore. People Google before they shop, visit review sites like Yelp before they buy, and check with their friends on Facebook for advice. Beginning with your website, your potential customers are passing judgement and making decisions about your online credibility.
The functionality of your website has a definite effect on your online credibility. But the online credibility of your website is also impacted by seemingly small things like outdated content, broken links, and images that are not optimized. There are a lot of pieces that must come together to design and build a successful website. Just as important, once the website has been designed and built, to continue to successfully present your business online, your website requires regular maintenance. Keeping your website current and up to date will ensure a steady flow of traffic.
Even though you know your website needs regular maintenance, like many people, you don’t have the time, knowledge or desire to do the website maintenance yourself.
So how do you find someone that can help you? You need someone that you can trust, that has experience, yet will do the work for a reasonable price.
The answer is simple – use Media Motion Online to provide a Virtual Assistant [VA].
Website Maintenance through a Virtual Assistant from Media Motion Online
Are you looking for effective, reliable and affordable assistance to maintain your website? You’ve come to the right place. At Media Motion Online, we are a Virtual Assistant for maintaining your website.
Having said that, we have certain skills that we can provide – and some that we can’t. We are not web designers. That isn’t our skill set. We don’t create new websites, templates, themes, or graphics. We know people who are web designers and can help you manage the process if that is what you need.
The skills that we can confidently provide are those of web developers – business people that not only understand the maintenance that a website requires and have the skills to provide that maintenance but also understand how your website should function and have the skills to make it function in that way.
Here is a list of some of the website maintenance services and functionality skills that we provide:
Updates – All websites need regular updates. The Content Management System [CMS] needs to be updated to the latest release on a regular basis. Every time the CMS is updated, you need to check all of the existing plug-ins for compatibility with the new CMS version and update those plug-ins as needed. The Theme also needs regular updates. As your Virtual Assistant for website maintenance, we will check your website for all of these needed updates. We will perform the required updates to your CMS, plug-ins and Theme.
Backups – You should backup your website every day. You already know this. But did you also know that even if you have a backup, you also should regularly test one of the backups to be certain that you can actually restore your website from that backup. You would be surprised to find out how many people think they are safe because they have regular website backups. But when something terrible happens, they find out that their backups don’t work. This is probably worse than not having backups. At least if you know you don’t have a backup, you can make plans. Before you do any update of your CMS, plug-ins or Theme, you should always make at least 1 backup. It will save you time in more cases than you think. As your Virtual Assistant for website maintenance, we can setup a daily backup if needed. If you have daily backups, we will test to see that they will restore properly.
Image Optimization – Your website needs images to engage with site visitors. Every image needs to be as high a resolution and quality as possible so that it looks good. But high quality images are big images which slow down the load times of the web pages. That means that every image should be optimized so that it doesn’t slow down the website. Every image should also be optimized so that it will load correctly on different devices – desktop computers, tablets, and cell phones. Your Virtual Assistant through Media Motion Online can do that.
Functionality Enhancements – Whether your business is selling products or services, your website needs to be functional, professional, relevant, easy to use, aesthetically pleasing, and inviting. The only way to accomplish that is with seamless integration, making the browsing experience effortless for potential clients. If you need help figuring out how to integrate your website, e-commerce , RSS feeds, landing pages, subscription opt-ins, social media connections, calendars, livechat windows, hoverbars, consultation scheduling apps, or anything else, we’re here to help. You may need additional features to enrich the interaction with your website visitors. For example, you may want to include a Call to Action [CTA] on some of your web pages. We can identify and add that new functionality for you.
Create landing pages – To build an audience and sell products or services, business owners have an ongoing need for special action-focused web pages called “landing pages.” A landing page might encourage people to subscribe to an email list, register for a webinar, buy a product or get excited about an upcoming launch. We can land those pages for you.
Search Engine Optimization [SEO] Support – We believe in the power of organic SEO. We take the content you have already published and strengthen your existing organic SEO by adding on-page optimization to boost your search results.
Create and maintain forms – Having a form on your website in OK. You probably have forms on your website so that visitors can Contact or Opt In/Sign Up for email marketing or a newsletter. But for those forms to be truly effective, they have to automatically generate a whole series of processes. That means your website should be setup with auto-responders. Your Virtual Assistant through Media Motion Online can create and install the forms you need – with or without the auto-responder.
Auto-responder – When a visitor fills out a form on your website, it should trigger a series of actions automatically. For example, when a visitor signs up for your newsletter, the website should automatically send that visitor an email thanking them for their sign up. The website should also immediately send an email to your sales team so that they can contact that visitor. The email address should automatically be added to your Customer Relationship Management [CRM] software. Etc. Your Media Motion Online VA can setup auto-responders for you.
Manage your online store – If your business sells a product or service, you absolutely should also sell that product or service through your website. Many people think that setting up your website for e-commerce is expensive and difficult. It can be. But it doesn’t have to be. It just might be a whole lot easier and less expensive than you think. Your Virtual Assistant through Media Motion Online can help. Let’s talk.
Provide CRM and social media integration – Data needs to flow throughout your organization. That means when data is changed on the website it also needs to change in the accounting, Customer Relationship Management [CRM], and Customer Support application software. Media Motion Online can provide that integration.
Install a Help Desk/Support system – Many organizations could use a Help Desk System. They might use it as an internal or external knowledgebase or community forum. They might need it as a ticketing system for customer support. Whatever the need, Media Motion Online can help.
This is a list of some of the website maintenance tasks that a Virtual Assistant through Media Motion Online can do.
If you need some help with your website maintenance, please give us a call and tell us what you need.
We provide a 100% Satisfaction Guarantee. We won’t take the job if we can’t deliver the excellent results you expect on or before the delivery date you require.